Mass media such as television and radio are often considered to be the most efficient medium to circulate information to people. They are no less a boon for the society and act as the stage for a common man to raise his voice but Indian media works with a different perspective. Apart from telecasting breaking news and other inside story (which should be their prime objective) they equally telecast idiotic and completely nonsense shows on prime time which rightly makes them the clowns of India. Earlier people use to switch to news channels to get updated for some serious news but now people watch it for pre/post cricket match analysis and astrology related stuff. That’s not all. They do telecast television serials also, serials which are totally rubbish. There are many good shows such as “CRIME PATROL” which shows documentaries on real court cases and is really worth watching. It rightly displays the current situation of India and its democratic loopholes but our media focuses on shows like “BIG BOSS” which neither gives any knowledge nor any information. They show it because it’s a public sensation.
Media particularly in India can play a sensational role if used properly and with full determination but sadly it has constantly failed to achieve that goal. I quote my society as a place where personal interests occupy higher priority than national interests. Media in India seems no longer ambitious to educate people instead it seems to be getting greedy. I agree they have done some amount of work but that’s too less compared to what could have been done. In my personal opinion they don’t believe in reaching the root cause of a problem instead they believe in sensationalizing its content and telecast it till the public is attached with it. Recent example is the Delhi Gang Rape. Rape in India occurs every day but media has focused the Delhi case as it’s in the capital of India. If a rape occurs in a small village, media rarely telecasts because people don’t really care to come on roads in such big numbers (as in delhi case) then and hence it’s not a sensation. So they just display it as small news in some corner of television. This clearly proves that media focuses only on sensational news which can increase their TRP. Another case is the JAN LOKPAL BILL. Media was busy telecasting comments of various political parties over this issue as it was a real sensation (Indian people love watching the cat fight between their manner less politicians) but none of them even gave a slight brief on what exactly was the bill all about. They said it’s an attempt to remove corruption, that’s all! How and on what norms were some questions that were never the aim of media people to answer to its viewers. When the bill finally got rejected in the LOK SABHA only then I saw newspapers displaying the bill policies and its contents. Most of the people in India didn’t know what was written in the bill. What they just knew was that it was something which could have solved the issue of corruption but it was rejected as all our politicians were corrupt. Certainly, media is not taking India to the right path.
Apart from such issues there are many others which add to its list. Media presentation is really most hilarious part. The way they present the news, the way they speak just proves that they want each and every second of their telecast to be sensationalized. If you want to have a look you can go to YouTube and check out INDIA TV. That’s one channel which can honored with the post of prime joker in Indian Media Industry. I feel humiliated when I watch such pathetic stuff. Media recently itself faced a slap on its face when Mrs. Aishwarya Rai Bachhan had to explicitly requested Indian Government to media not to telecast her pregnancy news. I really felt great that moment but we still need to teach them a lot more. Their greed for sensational news is so high that they often forget their limits.
Indian Media has a lot of potential and it surely plays the major in the development of India. I sincerely appeal them to focus more on educating the mass and guiding them to the right path. Media is the only active bridge between the problems of the common man and the government. I wish they use their power judiciously and work for the betterment of society.